Philips Healthcare - "PET Scan 2"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

13131

Marca: Philips Healthcare
País: Estados Unidos

Anunciante: Philips Healthcare

Titulo	PET Scan 2
Agência	Publicis Sapient
Campanha	Philips Digital Scanners
Anunciante	Philips Healthcare
Marca	Philips Healthcare
Posted	Julho 2015
Sector Empresarial	Equipamento médico
História	The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech.
Tipo de Mídia	Interatividade
Worldwide Chief Creative Officer	Gaston Legorburu
Director de arte	Kit Casey
Web Programmation	Carla Crandall
Director criativo	Jared Kelleher
Redator	Emily Morgan
Technical Developer	Joe Morgan
Designer	Sarah Peng
Assistente do gerente de conta	Matt Thompson
Fotógrafo	Pete Tschudy
UX Designer	Qianru Zhang
Production Company Digital Director	Benjamin Zanghi
Web Programmation	Joe Carpenito
Director de arte	Tom Kershaw
UX Designer	Linda Mateos
Production Company Digital Director	Annie Truong