| Titulo | Bonds Re-Loved |
| Agência | Leo Burnett |
| Campanha | Bonds Re-Loved |
| Anunciante | Bonds |
| Marca | Bonds |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Lingerie, roupa íntima e pijamas |
| História | The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Creative Officer | Jason Williams |
| Director criativo | Daniel Pizzato |
| Director de arte | Stacey Karayannis |
| Produtor da agência | Eliza Malone |
| Diretor dos Negócios | Lauralee Cuzner |
| Redator | Ellie Dunn |
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