Titulo | Switcheroo |
Agência | BBDO New York |
Campanha | Twitch |
Anunciante | Mars, Inc. |
Marca | Snickers |
Data da primeira Transmissão/Publicação | 2015 / 11 |
Sector Empresarial | Barras doces |
História | Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt. |
Tipo de Mídia | Branded Content |
Comprimento | |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director executivo criativo | Tom Markham |
Director criativo | Danny Adrain |
Director assistente criativo | Roberto Danino |
Redator | Roberto Danino |
Director de arte | Danny Adrain |
Director de arte | Sei Rey Ho |
Produtor da agência | David Rolfe |
Produtor executivo | Amy Wertheimer |
Produtor da agência | Michael Gentile |
Supervisor de conta | Kirsten Flanik |
Supervisor de conta | Susannah Keller |
Supervisor de conta | Joshua Steinman |
Supervisor de conta | Tani Corbacho |
Executivo de contas | Jocelyn Choi |
Planeador | Annemarie Norris |
Planeador | Alaina Crystal |
Planeador | Sean Stogner |
Produtora | The Kitchen |
Produtor executivo | Renee Haar |
Produtor de linha | Jonathan Hsu |
Realizador | Law Chen |