Titulo | Everyones Welcome |
Agência | Accenture Song |
Campanha | Everyone's Welcome |
Anunciante | BBC |
Marca | Cbeebies |
Data da primeira Transmissão/Publicação | 2017 / 6 |
Sector Empresarial | Programas e canais de televisão e rádio |
História | Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Smuggler |
Director executivo criativo | Adam Kean |
Director executivo criativo | Dickie Connell |
Redator | Rachel Holding |
Director de arte | Dan Leppanen |
Planeador | Claire Taylor |
Produtor da agência | Ben Catford |
Diretor dos Negócios | Charlotte Hodgson |
Director de contas | Kate Fitzgerald |
Account Manager | Sophie Coyne |
Realizador | Josh Neale |
Producer | Nick Fewtrell |
Production Manager | Polly Leach |
Director de fotografia | David Proctor |
Assistant Director | Simon Ashen |
Editor | Eve Ashwell |
Efeitos especiais | Moving Picture Company |
Efeitos especiais | Ryan Handcock |
Colorist | Richard Fearion |
Empresa de design sonoro | Alex Wilson-Thame |
Compositor | Mat Davidson |