| Titulo | One Guy, Two Girls |
| Titulo (língua original) | Un gars, deux filles |
| Agência | Leagas Delaney Paris Centre |
| Campanha | Too Much Furniture ? - IKEA |
| Anunciante | IKEA |
| Marca | IKEA |
| Posted | Outubro 2002 |
| Produto | Furniture |
| Produto (língua original) | Ameublement |
| Sector Empresarial | Drogarias, lojas especializadas |
| Legenda | Small Space Solutions |
| Legenda (língua original) | Solutions pour petits espaces |
| História | True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc. |
| História (língua original) | Des films fidèles aux racines du métier d'IKEA: un fabricant qui propose des solutions rationnelles pour tout le monde et pour ceux qui n'ont pas beaucoup d'argent en présentant l'ensemble de l'offre en signant "Solutions pour petits espaces", des meubles modulables, qui se plient, s'empilent, se rétractent, etc... |
| Filosofia | Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions. An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions. A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE? The film highlights an ongoing concern with humour and complicity. |
| Filosofia (língua original) | Après avoir dit RANGEZ, IKEA surprend à nouveau en interpellant avec une simple question "TROP DE MEUBLES ?", et en concluant "IKEA, Solutions pour petits espaces". De plus en plus de gens habitent dans des espaces de plus en plus petits. C'est tous les jours qu'on peut se dire: "Je manque de place, il y a trop de meubles ici". Et quand on vit dans des petits espaces, on est bien obligé de s'organiser. Une nouvelle série de 4 films qui met en scène avec humour et complicité une préoccupation quotidienne, en nous interpellant sur le thème: TROP DE MEUBLES ? |
| Problema | IKEA continues to fit into everyday life by positionning itself as the home-making brand best adapted to today's way of life. |
| Problema (língua original) | IKEA continue à s'intégrer dans la vie de tous les jours en se positionnant comme la marque de l'aménagement de la maison la plus adaptée à la vie d'aujourd'hui. |
| Tipo de Mídia | Cinema |
| Comprimento | |
| Mercado | França |
| Produtora | Hungry Man |
| Estúdio de gravação | Chez Jean |
| Supervisor de publicidade | Martin Simonsson |
| Supervisor de publicidade | Anne-Charlotte Metzger |
| Supervisor de publicidade | Stéphanie Jourdan |
| Supervisor de publicidade | Sophie Malka |
| Account Manager | Sandra Conan |
| Account Manager | Florence Douaud |
| Director criativo | Barka Zerouali |
| Redator | Julien Rotterman |
| Planeador estratégico | Luc Basier |
| Director de arte | Sébastien Pierre |
| Produtor da agência | Sam Fontaine |
| Realizador | Hank Perlman |
| Pós-produção | Digital Club |
| Produtor da agência | Marie Massis |
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- AGÊNCIA:
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