Marcos Castiel
Editor at A Filmar
Lisbon, Portugal
TituloEssential +
Agência
Campanha Essential +
Anunciante Sumol+Compal
Marca Compal Essential +
Data da primeira Transmissão/Publicação 2016 / 1
Sector Empresarial Sumos e bebidas de fruta
Legenda Compal Essential + it does more for you
História How can a fruit juice be much more than a juice?The new Compal Essential + will bring a colorful and vibrant campaign where we will discover the benefits of the new Essential + flavors.Combining the long shots of Stop-Motion and live action with real fruit on the set was a very unique and singular challenge. Each flavor of Essential + is represented by a different tonality and color. 
Filosofia To show the benefits of the new Essential + flavors. 
Problema How to make a film that has a very techincal and medical message (health benefits of the product) and at the same time to do an appelaing film.
Resultado Mixing Stop motion with ive action and slow motion was the way to solve this unique project.
Tipo de Mídia Televisão e Cinema
Comprimento
Trilha sonora Moullinex, “Anxiety”
Realizador
Produtor executivo
Director de fotografia
Director criativo
Director criativo
Director de arte
Redator
Supervisor de conta
Editor
Pós produção
Som
MUSIC Artist
Produtor da agência

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