Titulo | Essential + |
Agência | Y&R Lisbon |
Campanha | Essential + |
Anunciante | Sumol+Compal |
Marca | Compal Essential + |
Data da primeira Transmissão/Publicação | 2016 / 1 |
Sector Empresarial | Sumos e bebidas de fruta |
Legenda | Compal Essential + it does more for you |
História | How can a fruit juice be much more than a juice?The new Compal Essential + will bring a colorful and vibrant campaign where we will discover the benefits of the new Essential + flavors.Combining the long shots of Stop-Motion and live action with real fruit on the set was a very unique and singular challenge. Each flavor of Essential + is represented by a different tonality and color. |
Filosofia | To show the benefits of the new Essential + flavors. |
Problema | How to make a film that has a very techincal and medical message (health benefits of the product) and at the same time to do an appelaing film. |
Resultado | Mixing Stop motion with ive action and slow motion was the way to solve this unique project. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Trilha sonora | Moullinex, “Anxiety” |
Realizador | Paco Cruz |
Produtor executivo | Ines Ferreira |
Director de fotografia | Leandro Ferrão |
Director criativo | Judite Mota |
Director criativo | Pedro Ferreira |
Director de arte | Ana Magalhães |
Redator | Sofia Moutinho |
Supervisor de conta | Antonieta Malheiro |
Editor | Marcos Castiel |
Pós produção | Bikini Lisboa |
Som | Som de Lisboa |
MUSIC Artist | Moullinex Anxiety |
Produtor da agência | João Carriço |