Titulo | A Mate Doesn’t Let A Mate Drink Drive |
Agência | Y&R London |
Campanha | A Mate Doesn’t Let A Mate Drink Drive |
Anunciante | Department for Transport |
Marca | Department for Transport |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | A Mate Doesn’t Let A Mate Drink Drive |
História | Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Chief Creative Officer | Jonathan Burley |
Director criativo | Jim Bolton |
Equipa criativa | Nina Beyers |
Equipa criativa | Tom Espezel-Bentley |
Equipa criativa | Sean Johnson |
Equipa criativa | Josh Pearce |