Jonathan Burley
Chief Creative Officer at RKCR/Y&R
London, Reino Unido
TituloA Mate Doesn’t Let A Mate Drink Drive
Agência
Campanha A Mate Doesn’t Let A Mate Drink Drive
Anunciante Department for Transport
Marca Department for Transport
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Instituições, organizações não governamentais
Legenda A Mate Doesn’t Let A Mate Drink Drive
História Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.”
Tipo de Mídia Televisão e Cinema
Comprimento
Chief Creative Officer
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa

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