Executive Vice-President, Chief Strategy Officer
at
Groupe TBWA\FRANCE, Boulogne Billancourt
Boulogne-Billancourt, França
| Titulo | Poison |
| Agência | CLM BBDO |
| Campanha | Poison |
| Anunciante | Christian Dior S.A. |
| Marca | Dior Parfums |
| Data da primeira Transmissão/Publicação | 2002 / 10 |
| Produto | Poison |
| Sector Empresarial | Perfumes |
| História | CLM/BBDO created an event ad for the Dior perfume - Poison. This visual, showing at the same time a woman looking herself in a mirror and a death's-head, uses the optical illusion process, largely used in artistic creation in different fields: painting, engraving, photography... this visual takes as a starting point a painting of Charles Alle Gilbert (end of XXth-beginning of XIXth) entitled "All is vanity". |
| História (língua original) | CLM/BBDO a créé une Annonce "évènementielle" pour le parfum Dior - Poison. Ce visuel, représentant à la fois une femme se regardant dans une glace et une tête de mort, utilise le procédé courant de l'illusion d'optique, largement utilisé en création artistique dans tous les domaines : peinture, gravure, photographie... ce visuel s'inspire d'une peinture de Charles Alle Gilbert (fin XIXè-début XXè) intitulée "All is vanity". |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | França |
| Fotógrafo | Vincent Peters |
| Director criativo | Anne de Maupeou |
| Director de publicidade | Sabina Belli |
| Redator | Leo Berne |
| Director de arte | David Bertram |
| Director de contas | Vincent Garel |
| Director de contas | Cécile Lejeune |
| Director de contas | Eléonore Raillard |
More Work
SEE ALLCointreau Changes Everything
- MARCA:
- Cointreau
- AGÊNCIA:
- TBWA\PARIS
J'Adore de Dior
- MARCA:
- Dior
- AGÊNCIA:
- TBWA\PARIS