Georges Mohammed-Chérif
CEO at Buzzman
Paris, França
TituloThe teacher
BriefHave you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.
Agência
Campanha AVERAGE
Anunciante Boursorama
Marca BOURSORAMA BANK
PostedNovembro 2017
Sector Empresarial Banca, finanças, lei e seguros
História The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.
Tipo de Mídia Televisão
Produtora
Director executivo criativo
Managing Diretor
Director de arte
Director de arte
Redator
Redator
Director de contas
Director de contas
Executivo de contas
Executivo de contas
Strategy/Planning
TV Producer / Art Buyer
TV Producer / Art Buyer
Realizador
Produtor
Pós produção

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