Titulo | The teacher |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
Agência | Buzzman |
Campanha | AVERAGE |
Anunciante | Boursorama |
Marca | BOURSORAMA BANK |
Posted | Novembro 2017 |
Sector Empresarial | Banca, finanças, lei e seguros |
História | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
Tipo de Mídia | Televisão |
Produtora | Iconoclast |
Director executivo criativo | Georges Mohammed-Chérif |
Managing Diretor | Julien Levilain |
Director de arte | Mickael Krikorian |
Director de arte | Victor Sidoroff |
Redator | Victor Sidoroff |
Redator | Mickael Krikorian |
Director de contas | Bénédicte Muller |
Director de contas | Laura Quiles |
Executivo de contas | Marie Henaff |
Executivo de contas | Lola Pegoraro |
Strategy/Planning | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
Realizador | Adrien Armanet |
Produtor | Charlotte Marmion |
Pós produção | Laura Roddier |