Georges Mohammed-Chérif
CEO at Buzzman
Paris, França
TituloMy Son
Titulo (língua original)Mon fils
BriefA mother and her young son are at Ikea, looking at furniture. The little boy seems uncommonly mature: commenting on the design, measuring units, even flirting with the sales woman. When it’s time to pay, he’s got it covered. They go outside to a van, where the boy gets behind the wheel. In a change of perspective we see that he’s a young man – only in his mother’s imagination is he still a little boy. “Mum, I’m only moving around the corner,” he tells her. “I know,” she says quietly, clearly filled with nostalgia. At Ikea, prices remain small forever.
Agência
Campanha My Son
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2016 / 9
Sector Empresarial Drogarias, lojas especializadas
História Le temps passe, les années filent et on ne voit pas ses enfants grandir.Touchant, ce nouveau film met en scène la nostalgie d’une mère qui regarde toujours son fils comme le petit qu’il a été alors qu’elle l’accompagne, dans un magasin IKEA pour choisir sa nouvelle cuisine. 
Filosofia Leader de l’aménagement et de la décoration de la maison en France, IKEA fait sa rentrée avec une campagne qui réaffirme sa promesse de garantir des produits de qualité, au design inspiré, à prix bas toute l’année. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Vice President (VP)
Director executivo criativo
Director de arte
Redator
Redator Head of Digital Design
Director de contas
Planeador estratégico
Produtor da agência
Realizador
Produção
Produção de som

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