Georges Mohammed-Chérif
CEO at Buzzman
Paris, França
TituloChabal Le Duel
Agência
Campanha Chabal Le Duel - Orange
Anunciante Orange
Marca Orange
PostedJaneiro 2009
Produto OrangeFoot
Sector Empresarial Serviços de telecomunicações
História A viral campaign starring rugby player Sebastien Chabal uses new technology. For the first time, a video implemented on a website can be controlled with a mobile phone. To promote OrangeFoot, the football broadcasting service of French Telco Orange allowed subscribers to watch French Football Championship games on OrangeTV, orange.fr and mobile phones.
Filosofia After 2 weeks of the campaign, 1.5 million hits were recorded on the web site, most of which were unique visitors. Also, over 1 million callbacks were recorded with over 180,000 calls daily. The equivalent in TV space purchase is estimated at 1 million euros.
Problema The challenge was to build a database of potential clients of email address and phone numbers.
Tipo de Mídia Case Study
Mais Informações www.chabal-le-duel.com
Director criativo
Executive Officer
Director de arte
Redator
Costume Management
Marketing & Sales Director

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