Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, França
TituloRocher Suchard
Agência
Campanha Rocher Suchard
Anunciante Kraft Foods, Inc.
Marca Suchard
PostedAgosto 2004
Produto Rocher Suchard
Sector Empresarial Chocolate
Legenda You are depressed, we know how to cure.
Legenda (língua original) Vous avez le cafard, nous avons l'insecticide.
História Large picture of a Rocher Suchard, very artistic.
História (língua original) Photo grand format d'un Rocher Suchard, très léchée.
Filosofia The most extreme chocolate goodie.
Filosofia (língua original) La gourmandise chocolat la plus extrême.
Problema Act with connivance towards Rocher consummers, offering them the best alibi not to resist a goodie that makes you feel gulty.
Problema (língua original) Jouer la connivence avec les consommateurs de Rocher en leur offrant les meilleurs alibis pour ne pas résister à une gourmandise aussi culpabilisante.
Tipo de Mídia Exterior
Mercado França
Director de arte
Director criativo
Redator

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