Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, França
TituloImmaturity 1
Agência
Campanha Honda Monkey
Anunciante Honda Motor Co., Ltd.
Marca Honda Monkey
Data da primeira Transmissão/Publicação
Sector Empresarial Automotor
História Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
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