Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, França
TituloDads
Agência
Campanha Dads
Anunciante CANAL+
Marca myCANAL
PostedNovembro 2016
Sector Empresarial Programas e canais de televisão e rádio
História We see fathers filming their kids on their mobile phones during special occasions: the cello recital; the wedding; the sports event. “To be a father,” the narrator intones, “is to be this presence, this force, this comfort.” As kids ride their bikes for the first time, celebrate birthdays, or appear in their school play, dad is always there with his ubiquitous mobile device. But when we see his screen from another angle, we realise he’s been watching the big match all along. Canal+ To Go has the best championships, the best teams, the best games. And the worst fathers.
Tipo de Mídia Televisão
Director criativo
Director criativo
Director criativo
Produtora
Realizador
Producer
Produtor da agência
Account Manager
Account Manager
Account Manager
Account Manager
Planeador estratégico
Pós produção Digital District

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