Al Young
Chief Creative Officer at FCB Inferno
London, Reino Unido
TituloBroadband has landed
Agência
Campanha Burst Pipe - British Telecom
Anunciante BT Broadband
Marca BT Broadband
PostedMai 2005
Sector Empresarial Fornecedores de serviços de internet (ISPs)
Problema The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.
Resultado The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Tipo de Mídia Anúncios de internet
Mercado Reino Unido
Director criativo
Director criativo
Senior Planner
Director de publicidade

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