Gary Paticoff
SVP, Chief Production Officer at RPA
Santa Monica , Estados Unidos
TituloPaper
BriefThe history of Honda’s automotive achievements told through some amazing animation, as each flip of paper introduces another innovative vehicle. The ideas literally fly off the page.
Agência
Campanha Paper
Anunciante Honda Motor Co., Ltd.
Marca Honda
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis
História Take a journey through six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations. Experience the Power of Dreams at honda.com 
Problema The sound design brief for this film saw us tasked with faithfully recreating the evolution of Honda's vehicle legacy from it's inception in 1942, through to the present day. For authenticity, we sourced and modelled every Honda vehicle that features in the film. Through extensive audio research of Honda's very own sound archive, we were able to bring alive each engine within our unique paper world; starting with the first ever Honda engine to be built, right through to their latest high powered NSX sports car. Working closely with our Director PES, we continued the authenticity brief to create a soundscape that was totally true to the paper aesthetic of the film. The sound design would follow every fold, every turn, and every different texture of the paper as we journeyed through Honda's history. We utilised Foley recordings of card, tracing paper, Post It notes etc… as we spent two days concentrating solely on the sound design of our paper world. To bring the engines and paper sounds together within our sonic environment, we tracked the story's passing of time through the use of atmospheres, music, SFX and dialogue, to accurately reflect the relevant era. The elements combine to produce a mix that is fun and entertaining, whilst staying true to Honda's ethos of 'warm engineering'.
Tipo de Mídia Social Media
Comprimento
Advertising–Auto Division
Director de publicidade
Director de publicidade
Marketing Manager
Chief Creative Officer
Director executivo criativo
Creative Vice President
Creative Vice President
Redator
Director de arte
Redator
Chefe de produção
Produtor executivo
Producer
Diretor de Planejamento Estratégico
Vice President (VP)
Director de contas
Vice President (VP)
Supervisor de conta
Executivo de contas
Product Information Manager
Program Manager
Produtora
Realizador
Managing Diretor
Produtor executivo
Chefe de produção
Producer
Director de fotografia
Production Supervisor
Designer de produção
Motion Control Operator
Motion Control Assistant
Animation Supervisor
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator Coordinator
Painter
Art Department
Art Department
Art Department
Empresa de produção
Editor
Produtor executivo
Producer
Assistant Editor
Efeitos especiais A52
Flame Artist
Computer-Generated Imagery Supervisor
Produtor executivo
Producer
Chefe de produção
2D Artist
2D Artist
Computer-Generated Imagery Artist
Computer-Generated Imagery Artist
Computer-Generated Imagery Artist
Computer-Generated Imagery Artist
Computer-Generated Imagery Artist
Colorist
Editor
Color Assist
Color Assist
Color Assist
Roto Artist
Roto Artist
Roto Artist
Empresa de design sonoro Factory UK
Empresa de design sonoro
Chefe de produção
Mix Lime Studios
Mixer
Mixer
Produtor executivo

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