| Titulo | Lyft |
| Agência | RPA |
| Campanha | Honda Lyft - Nick Thune |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda |
| Posted | Dezembro 2014 |
| Sector Empresarial | Automotor |
| História | Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.” |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Joe Baratelli |
| Director executivo criativo | Jason Sperling |
| Creative Social Media Director | J Barbush |
| ACD, Copywriter | Sarah Mary Bates |
| Sr. Art Director | Leo Borges |
| Redator | Josh Hepburn |
| Director de arte | Joaquin Salim |
| Redator | Peter Megler |
| Social Media Copywriter Intern | David Bassine |
| Social Media Copywriter Intern | Gabrielle Flam |
| Chief Production Officer | Gary Paticoff |
| Produtor executivo | Isadora Chesler |
| Produtor | Phung Vo |
| Director of Business Affrairs | Maria Del Homme |
| Senior Business Affairs Manager | Jennifer Ross |
| Management Account Director | Brett Bender |
| Account Director, National/Corporate Advertising | Jeff Moohr |
| Management Supervisor | Cathy O'Gorman |
| Executivo de contas | Angelica Hollander |
| Assistant Account Executive | Cory Hauser |
| Produtora | über content |
| Realizador | Fred Savage |
| Produtor executivo | Preston Lee |
| Produtor de linha | Tom Lowe |
| Editor | Teddy Gersten |
| Assistant Editor | Leah Turner |
| Post Producer | Alexa Atkin |
| Flame Artist | Wes Waldron |
| Flare Artist | Steven Williams |
| Produtor executivo | Rob Van |
| Mix and Sound Design | Lime Studios |
| Sound Engineer | Dave Wagg |
| Assistant | Adam Primack |
| Produtor executivo | Jessica Locke |
| Actor/celebridade | Nick Thune |
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- MARCA:
- Apartments.com
- AGÊNCIA:
- RPA
Title
- MARCA:
- Apartments.com
- AGÊNCIA:
- RPA