Gary Paticoff
SVP, Chief Production Officer at RPA
Santa Monica , Estados Unidos
TituloTenth of a Century
Agência
Campanha Newport Beach Film Festival 2009
Anunciante Newport Beach International Film Festival
Marca Newport Beach Film Festival
Data da primeira Transmissão/Publicação 2009 / 4
Sector Empresarial Feiras, eventos e festivais
História Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Efeitos especiais
Animação
Chief Creative Officer
Produtor executivo da agência
Director de arte
Produtora
Realizador
Empresa de design sonoro
Produção musical
Director criativo
Produtor executivo
Produtor
Produtor executivo
Colorist
Produtor executivo
Empresa de design sonoro
Compositor
Empresa de design sonoro
Empresa de design sonoro

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