Titulo | Tenth of a Century |
Agência | RPA |
Campanha | Newport Beach Film Festival 2009 |
Anunciante | Newport Beach International Film Festival |
Marca | Newport Beach Film Festival |
Data da primeira Transmissão/Publicação | 2009 / 4 |
Sector Empresarial | Feiras, eventos e festivais |
História | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Efeitos especiais | A52 Visual Effects |
Animação | A52 Visual Effects |
Chief Creative Officer | David Smith |
Produtor executivo da agência | Gary Paticoff |
Director de arte | Scott McDonald |
Produtora | Elastic |
Realizador | Andrew Hall |
Empresa de design sonoro | Robot Repair |
Produção musical | Robot Repair |
Director criativo | Scott McDonald |
Produtor executivo | Alex Gorodetzki |
Produtor | Jenny Bright |
Produtor executivo | Linda Carlson |
Colorist | Patrick Murphy |
Produtor executivo | Douglas Darnell |
Empresa de design sonoro | Douglas Darnell |
Compositor | Kael Alden |
Empresa de design sonoro | Framework Sound, Inc. |
Empresa de design sonoro | Ken Dahlinger |