| Titulo | #LaitDroleLaVie |
| Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
| Agência | ROSA PARIS |
| Campanha | Label of Love |
| Anunciante | Monoprix |
| Marca | Monoprix |
| Data da primeira Transmissão/Publicação | 2017 / 5 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Legenda | Au coeur de votre vie depuis 85 ans |
| História | The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Diretor de Estratégia | Jean-Patrick Chiquiar |
| Chief Creative Officer | Gilles Fichteberg |
| Chief Creative Officer | Jean-Francois Sacco |
| Diretor de Planejamento Estratégico | Sacha Lacroix |
| Associate Director | Quentin Labat |
| Redator | Louise Mussot |
| Director de arte | Cerise Leclerc |
| Planeador estratégico | Alexandre RIBICHESU |
| Marketing Director | Florence Chaffiotte |
| Brand Director | Nicolas Gobert |
| Communications Director | Marion Denonfoux |
| Marketing Manager | Cosima Damas |
| Director de contas | Bérengère Puch |
| Account Manager | Marine Dachary |
| TV Production | Adélaïde Samani |
| Produção de som | Schmooze |
| Pós-produção | Mathematic |
| Produtora | Insurrection |
| Realizador | Thirty Two |
| Producer | Hélène Daubert |
| Produtor executivo | Xavier Doncel |
| Pós produção | Guillaume Audibet |
| Sound Engineer | Matthieu Sibony |
| Sound Designer | Sylvain Rety |
| Account Director, Social Media | Jeanne Neuschwander |
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