Titulo | Bertha Benz: The Journey That Changed Everything |
Agência | antoni GmbH |
Campanha | Bertha Benz: The Journey That Changed Everything |
Anunciante | Daimler AG |
Marca | Mercedes-Benz |
Data da primeira Transmissão/Publicação | 2019 / 3 |
Sector Empresarial | Automotor |
Legenda | She believed in more than a car. She believed in herself |
História | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Tipo de Mídia | Viral |
Comprimento | |
Empresa de produção | Trim Editing |
Director de publicidade | Damir Maric |
Director de publicidade | Boris Daimler AG |
Director de publicidade | Boris Helms |
Director de publicidade | Daniel Ritsch |
Managing Diretor | Sven Dörrenbächer |
Managing Diretor | Matthias Schmidt |
Managing Diretor | Jörg Schultheis |
Director executivo criativo | Marcell Franke |
Director executivo criativo | Veit Moeller |
Director executivo criativo | Tilman Gossner |
Director criativo | Alice Bottaro |
Redator | Andre Santa Cruz |
Estrategista | Alicia Gaworska |
Produtora | Anorak Film |
Realizador | Sebastian Strasser |
Managing Diretor | Christiane Dressler |
Produtor executivo | Christoph Petzenhauser |
Produtor | Christoph Petzenhauser |
Producer | Björn Levy-Krüger |
Director de fotografia | Justin Brown |
Designer de produção | Robin Brown |
Editor | Thomas Grove-Carter |
Empresa de design sonoro | Slaughterhouse GmbH |
Compositor | Steffen Thum |
Compositor | Lorne BalfeHelms |
Compositor | Daniel Ritsch |
Producer | Björn Levy-Krüger |