McDonald's - "April weather"

Leo Burnett

Leo Burnett London, Reino Unido

6456

Titulo	April weather
Brief	The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images.
Agência	Leo Burnett
Campanha	The Iconic Weather Forecast By McDonald's
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2018 / 4
Sector Empresarial	Pré-cozidos e comida desidratada
Legenda	April weather
História	McDonald’s menu turn into weather icons to represent the live temperature and 5-day forecasts.
Tipo de Mídia	Exterior
Produtora	Grand Visual
Chief Creative Officer	Chaka Sobhani
Director criativo	Peter Heyes
Director de arte	Ben Newman
Director de arte	Liane Dowling
Redator	Ben Newman
Redator	Liane Dowling
Designer	Paul Reddington
Designer	Kinda Savarino
Board Account Director	Vicki Reiz
Account Manager	Steph Bates
Account Manager	Gracie Smith
Planning director	Max Keane
planner	Caitlin Morley
Planner	Catherine Owen
Produtor da agência	Sarah Ioannou
Illustrator	James Andrews
Campaign management platform	OpenLoop
media planning and booking	Talon and OMD