Sumário
Terry co-founded the pioneering DM agency, Evans Hunt Scott (EHS) building it into one of the UK’s biggest direct, digital and data agencies. He worked with Grant Harrison to develop Tesco Clubcard and co-authored Scoring Points, the international best-selling book on Tesco’s loyalty programme. Other customer loyalty strategies developed by Terry include Waterstone’s Card, Economist Circle, Diesel Cult, Homebase Spend & Save, The Sun Get More, Thomson Founders Club, Change4Life for the Department of Health Recently he guided the Daily Mail to launch Mail Rewards, transforming a highly conservative brand into a successful digital engagement platform for c.1 million newspaper buyers.
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Positions
The Future Customer is a team of consulting practitioners in loyalty, CRM and customer planning.
Zone is a leading independent London-based digital agency
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Aimia Inc
2011 - Present (13 anos 3 meses)
CEO
Customer & Co Ltd
2011 - Present (13 anos 3 meses)
Customer & Co. helps clients make the most of their most valuable asset, their customers. Customer & Co. associates have exceptional experience in CRM, marketing, creative solutions, database design, research, strategy, workshop, customer discovery...
President
The IDM
2010 - Present (14 anos 3 meses)
Trustee Board Member
World Child Cancer
2009 - Present (15 anos 3 meses)
Chairman
Adpoints
January 2012 - November 2014 (2 anos 10 meses)
Adpoints rewards consumers for watching and interacting with video advertising. We currently work with some of the largest customer loyalty programs in the UK to add greater depth and engagement to their schemes.
The service helps advertisers to minimise the impact of avoidance, maximise engagement and delivers powerful viewer insights back to the brands.
The service helps advertisers to minimise the impact of avoidance, maximise engagement and delivers powerful viewer insights back to the brands.
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Havas 4D - New York
New York, Estados Unidos
