| Titulo | Powderject (Syringe) |
| Agência | masius I Publicis Consultants |
| Campanha | Power To Your Thinking - London Stock Exchange |
| Anunciante | London Stock Exchange |
| Marca | AIM |
| Posted | Julho 2001 |
| Produto | Techmark |
| Sector Empresarial | Banca, finanças, lei e seguros |
| História | Using real-life examples of visionary thinking enabled by the Exchanges capital (such as cures for cancer, new technology and radical ways of working), the campaign seeks to establish firm credentials for the core claim. By extension, the strapline invites the reader to become part of it - to power their own thinking. It is simultaneously promise and challenge. Strong, simple imagery and thought-provoking, agenda-setting headlines encapsulate each example clearly and simply, and each ad remains firmly rooted in the Exchanges key capabilities - size, liquidity, technology. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Ian Henderson |
| Director de arte | Ian Otway |
| Redator | Surrey Garland |
| Fotógrafo | Allain McPhail |
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