Ian Henderson
CEO at AML Group
London, Reino Unido
TituloPowderject (Syringe)
Campanha Power To Your Thinking - London Stock Exchange
Anunciante London Stock Exchange
Marca AIM
PostedJulho 2001
Produto Techmark
Sector Empresarial Banca, finanças, lei e seguros
História Using real-life examples of visionary thinking enabled by the Exchange’s capital (such as cures for cancer, new technology and radical ways of working), the campaign seeks to establish firm credentials for the core claim. By extension, the strapline invites the reader to become part of it - to power their own thinking. It is simultaneously promise and challenge.
Strong, simple imagery and thought-provoking, agenda-setting headlines encapsulate each example clearly and simply, and each ad remains firmly rooted in the Exchange’s key capabilities - size, liquidity, technology.
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte

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