Christoph Everke
Managing Partner at Serviceplan
München, Alemanha
TituloLife Time Clock
Agência
Campanha LIFE TIME CLOCK
Anunciante Stiftung FÜRS LEBEN
Marca DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO)
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Segurança pública, saúde e higiene
Resultado One of the largest hourglasses ever created, the Life Time Clock represents the diminishing time of one patient in need of a donor-organ. The Life Time Clock debuted at the Organ Donation day in Stuttgart, Germany. It’s striking appearance and imposing presence made it outstanding in its environment. The public were drawn in and were confronted with one patients struggle and the urgent need for donor organs. Many thousands immediately became donor-card holders by taking donor cards dispensed by the hourglass. The life Time Clock received a great amount of attention from journalists and governmental figures covering the event. 
Tipo de Mídia Case Study
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