Titulo | The LEGO Stereoscope |
Agência | Serviceplan Group |
Campanha | The LEGO Stereoscope |
Anunciante | LEGO |
Marca | Lego |
Posted | Dezembro 2011 |
Sector Empresarial | Brinquedos e jogos |
Legenda | Building Fantasy – LEGO |
História | What kind of effect can be produced by 378 428 LEGO bricks, assembled seemingly at random on a 12 square meter area?The answer is simple: They put an image into our heads, that was invisible at first glance.How does it work? With LEGO Stereoscope.With your gaze focused on the surface, the perspective begins to shift; the bricks blurring and then taking shape in a different billboard image, now only seen in the eyes of the observer: the 3-D image of a LEGO dinosaur. |
Tipo de Mídia | Ambient |
Director de arte | Matthias Noesel |
Chief Creative Officer | Alexander Schill |
Director criativo | Christoph Everke |
Director criativo | Cosimo Moeller |
Director criativo | Alexander Nagel |