Christoph Everke
Managing Partner at Serviceplan
München, Alemanha
TituloThe LEGO Stereoscope
Agência
Campanha The LEGO Stereoscope
Anunciante LEGO
Marca Lego
PostedDezembro 2011
Sector Empresarial Brinquedos e jogos
Legenda Building Fantasy – LEGO
História What kind of effect can be produced by 378 428 LEGO bricks, assembled seemingly at random on a 12 square meter area?The answer is simple: They put an image into our heads, that was invisible at first glance.How does it work? With LEGO Stereoscope.With your gaze focused on the surface, the perspective begins to shift; the bricks blurring and then taking shape in a different billboard image, now only seen in the eyes of the observer: the 3-D image of a LEGO dinosaur.
Tipo de Mídia Ambient
Director de arte
Chief Creative Officer
Director criativo
Director criativo
Director criativo

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