| Titulo | Special Postmark |
| Agência | Serviceplan Group |
| Campanha | Special Posmark |
| Anunciante | Reporters Without Borders |
| Marca | Reporters Without Borders Autria |
| Posted | Julho 2011 |
| Sector Empresarial | Direitos humanos |
| Filosofia | The International organization Reporters without Borders supports innocently detained journalists worldwide and fights for their discharge. To generate donations to support the organisation's work and to at the same time achieve media support from newspapers, a mailshot was to be created for the International Human Rights Day that made reference to the organisation’s mission in an unconventional way and immediately set the mailshot apart from others at first glance. |
| Resultado | The mailing was a great success. As a result newsarticles supporting the organization Reporters without Borders appeared in 28 newspapers in Germany, Austria and Switzerland. This in turn generated donations and publicity. |
| Tipo de Mídia | Packaging, marcas e design |
| Chief Creative Officer | Alexander Schill |
| Director criativo | Christoph Everke |
| Director criativo | Cosimo Moeller |
| Director criativo | Alexander Nagel |
| Supervisor de conta | Nadine Wintrich |
More Work
SEE ALLThe Kids
- MARCA:
- PENNY
- AGÊNCIA:
- Serviceplan Campaign
The Wish (180s)
- MARCA:
- Penny
- AGÊNCIA:
- Serviceplan Campaign
The Rift
- MARCA:
- Penny
- AGÊNCIA:
- Serviceplan Germany
Hoffmann Mineral Design
- MARCA:
- Hoffmann Mineral
- AGÊNCIA:
- Serviceplan Group
The life-saving receipt
- MARCA:
- PENNY
- AGÊNCIA:
- Serviceplan Group
Not staying home Ad
- MARCA:
- NGO for Cancer Aid
- AGÊNCIA:
- Serviceplan Germany
The Wish (228s)
- MARCA:
- Penny
- AGÊNCIA:
- Serviceplan Campaign
If you want it cheap – ob-vi-ous-ly it’s PENNY
- MARCA:
- Penny
- AGÊNCIA:
- Serviceplan Campaign