Martin Werner
Director at Bacon & CZAR
Copenhagen , Dinamarca
TituloBack And Lay
Agência
Campanha The Betfair Exchange
Anunciante Paddy Power PLC
Marca Betfair
Data da primeira Transmissão/Publicação 2019 / 8
Sector Empresarial Jogos, apostas e casinos online
Filosofia Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Tipo de Mídia Televisão
Comprimento
Client Partner
Director de contas
Account Manager
Brand Director
Redator
Director criativo
Director criativo
Chief Creative Officer
Director de arte
Produtor da agência
Planner Director
Designer
Fotógrafo
Realizador
Agência de Mídia
Actor/celebridade

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