IKEA - "Irresistibly pointless true view ads 3"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suécia

Prêmios

6234

Marca: IKEA
País: Suécia

Anunciante: IKEA

Titulo	Irresistibly pointless true view ads 3
Agência	Åkestam Holst /NoA
Campanha	Where Life Happens
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2016 / 9
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
Tipo de Mídia	Televisão e Cinema
Comprimento	531 seconds
Director de arte	Jesper Holst
Director de arte	Michal Sitkiewicz
Redator	Mark Ardelius
Redator	Rickard Beskow
Redator	Magnus Jakobsson
Director criativo	Magnus Jakobsson
Produtora	Bacon
Realizador	Martin Werner
Produtor	Ylva Axéll
Produtor da agência	Leila Widgren
Equipa criativa	Kjell Månsson
Equipa criativa	Jerker Winther
Equipa criativa	Mimmi Grafstrom
Equipa criativa	Sara Bellafesta
Equipa criativa	Anna Lundeborg
Product Management	Agneta Oppenheim