SOS Atlantic Forest Foundation - "Gift to São Paulo"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brasil

6939

Titulo	Gift to São Paulo
Agência	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campanha	Reusing Resources
Anunciante	SOS Atlantic Forest Foundation
Marca	SOS Atlantic Forest Foundation
Posted	Fevereiro 2013
Sector Empresarial	Meio ambiente e ecologia
Legenda	This is our gift to São Paulo.
Filosofia	SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
Tipo de Mídia	Impressões colaterais e de marketing directo
Comprimento	55 seconds
Director criativo	Fábio Fernandes
Director criativo	Theo Rocha
Supervisor de arte	João Linneu
Redator	Thiago Espeche
Director de arte	Rodrigo Adam
Designer gráfico	Jomar Farias
Designer gráfico	André Fasanella
Supervisor de conta	Marcello Penna
Supervisor de conta	Carmen Rodriguez
Supervisor de conta	Rafael Franceschini
Planeador	José Porto
Planeador	Monica Bauer
Planejador de Mídia	Lica Bueno
Planejador de Mídia	Adriana Roza
Director de publicidade	Marcia Hirota
Director de publicidade	Afra Balazina
Produção	Satélite
Voz	Christine Behm
Supervisor de publicidade	Luiz Marinho