Titulo | I'd love to quit |
Agência | Jung von Matt/Elbe |
Campanha | Smoking kids |
Anunciante | Deutsche Kinderkrebsstiftung |
Marca | Deutsche Kinderkrebsstiftung |
Posted | Fevereiro 2014 |
Sector Empresarial | Instituições, organizações não governamentais |
História | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
Tipo de Mídia | Imprensa e publicações |
Director executivo criativo | Dörte Spengler-Ahrens |
Director criativo | Felix Fenz |
Director de arte | Juliana Paracencio, Daniel Aykurt |
Redator | Sandra Eichner |
Fotógrafo | Achim Lippoth |
Retoque Digital | Al Lapkovsky |
Account Manager | Natalie Martens: Seuetom Berhe |
Art Buyer | Madeleine Von-Hohenthal |
Executivo de contas | Nic Heimann |