| Titulo | Online Street Musicians |
| Agência | Jung von Matt AG |
| Campanha | Online Street Musicians |
| Anunciante | Red Cross |
| Marca | Deutsches Rotes Kreuz |
| Posted | Novembro 2012 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
| Tipo de Mídia | Case Study |
| Group Creative Director | Jan Rexhausen |
| Group Creative Director | Dörte Spengler-Ahrens |
| Produtor da agência | Laura Weber |
| Produtor da agência | Martin Schön |
| Produtora | Markenfilm Crossing GmbH |
| Director de arte | Eric van den Hoonard |
| Redator | Christina Drescher |
| Redator | Marc Freitag |
| Redator | Andreas Hilbig |
| Director criativo | Felix Fenz |
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