Sainsbury's - "1914"

AMV BBDO

AMV BBDO London, Reino Unido

68812

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Sainsbury's
País: Reino Unido

Anunciante: Sainsbury's

Titulo	1914
Agência	AMV BBDO
Campanha	Christmas is for Sharing
Anunciante	Sainsbury's
Marca	Sainsbury's
Posted	Novembro 2014
Sector Empresarial	Grandes armazéns, supermercados
Problema	This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good.
Tipo de Mídia	Viral
Comprimento	220 seconds
Agência de Mídia	PHD UK
Produtora	Rattling Stick
Empresa de produção	Work
Música	Wave Studios
Som	Wave Studios
Produtora	Good Oil
Audio Post Production	Woodwork music
Pós-produção	The Mill London
Director criativo	Michael Durban
Director criativo	Tony Strong
Director de arte	Tim Riley
Director executivo criativo	Alex Grieve
Director executivo criativo	Adrian Rossi
Produtor da agência	Rebecca Scharf
Producer	Sally Humphries
Realizador	Ringan Ledwidge
Director de fotografia	Alwin Kuchler
Câmara	Alwin Kuchler
Editor	Rich Orrick
Som	Aaron Reynolds
Redator	Tim Riley