| Titulo | Water |
| Agência | BBDO New York |
| Campanha | Blueprints - GE |
| Anunciante | General Electric Company |
| Marca | GE |
| Data da primeira Transmissão/Publicação | 2007 / 2 |
| Sector Empresarial | Indústria |
| Legenda | imagination at work |
| História | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| Filosofia | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Problema | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Resultado | N/A |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Estados Unidos |
| Mais Informações | ecomagination.com |
| Director de arte | Paul Cohen (AMV) |
| Redator | Mark Fairbanks |
| Director criativo | David Lubars |
| Director criativo | Paul Brazier |
More Work
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- MARCA:
- Smart Energy
- AGÊNCIA:
- AMV BBDO