Greenpeace - "Breathe"

Publicis Mojo Auckland

Publicis Mojo Auckland Parnell, Nova Zelândia

7775

Titulo	Breathe
Agência	Publicis Mojo Auckland
Campanha	Breathe
Anunciante	Greenpeace
Marca	Greenpeace
Posted	Mai 2007
Produto	Service
Sector Empresarial	Meio ambiente e ecologia
História	To encourage people to protect our oceans and highlight that 'the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing
Filosofia	Match the movements of the tides with the sound of human breathing to highlight that the oceans produce 50% of our oxygen, and that they are a living thing that keeps us and our planet alive. The message concludes with a link to a Greenpeace site to recruit "Ocean Defenders".
Problema	Breif: Communicate that "half the oxygen we need to breathe comes from our oceans" and encourage people to protect our oceans by signing up to become and "Ocean Defender"
Resultado	125,000 new ocean Defenders. Multiple unsolicited posts on Youtube and other blogs allowing campaign to create its own reach.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Produtor da agência	Corey Esse
Produtor da agência	Jodie Hari
Director criativo	Lachlen McPherson
Redator	Lachlan McPherson
Director criativo	Nick Worthington
Redator	Nick Worthington