Anchor - "Anchor Milk Slams Real"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, Nova Zelândia

Prêmios

8791

Marca: Anchor
País: Nova Zelândia

Anunciante: Fonterra Brands

Titulo	Anchor Milk Slams Real
Agência	Colenso BBDO Auckland
Campanha	Go Strong
Anunciante	Fonterra Brands
Marca	Anchor
Data da primeira Transmissão/Publicação	2017 / 4
Sector Empresarial	Leite e derivados
História	In a culture of celebrating the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. This is particularly true for our target audience of millennials and generation Z, who have grown up using other people’s social media feeds as a barometer for happiness. Milk helps to naturally grow bright and healthy teeth, so World Champion Slam poet Harry Baker performs a poem as an ode to the moments when they’re put on show. We approached a diverse group of young people from around Auckland City to capture authentic moments in our documentary-style film. The piece focuses on the transition a person makes between reflection, and breaking into an unaffected grin. We highlighted this genuine interaction where people can’t help but bare their teeth to illustrate the connection between candid joy and a unique, natural smile.
Tipo de Mídia	Case Study
Comprimento	86 seconds
Director criativo	Dave Brady
Director de arte	Samuel Trimble
Redator	Georgia Johnstone
Creative Chairman	Nick Worthington
Director of Broadcast	Jen Storey
Redator	Harry Baker
Global Business Lead	Rachel Morgan
Group Business Director	Annabel Rees
Account Manager	Tymon Rackley
Head Of Planning	Mylene Ong
General Manager	Otavio Faccina
Marketing Manager	Kevin Taffs
Compositor	Peter Hobbs
Motion Design	Jonny Kofoed
Produtor	Helen Naulls
Chief Marketing Officer (CMO)	Andy Dasgupta
Director de fotografia	Megan Au