Pedigree - "Dogs on Zoom"

BBDO New York

BBDO New York New York, Estados Unidos

Prêmios

4480

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Pedigree
País: Estados Unidos

Anunciante: Mars, Inc.

Titulo	Dogs on Zoom
Agência	BBDO New York
Campanha	Dogs on Zoom
Anunciante	Mars, Inc.
Marca	Pedigree
Posted	Junho 2021
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia	Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free. The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter. To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the PEDIGREE brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process. The campaign is being supported with online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	36 seconds
Mais Informações	MeetYourNewDog.com
Global Chief Creative Officer	David Lubars
Director executivo criativo	Peter Kain
Director executivo criativo	Gianfranco Arena
Director criativo	Damjan Pita
Director criativo	Jim Connolly
Director de arte	Bhanu Arbuaratna
VP, Director of Integrated Production	David Rolfe
Produtor executivo	Amy Wertheimer
Produtor	Caroline Deason
Interactive Executive Producer	Katie Young
Interactive producer	Chava Quinn
Senior Account Director	Sally Nathans
Director de contas	Elizabeth Maini
Account Manager	Isabel Pluck
Executivo de contas	Chelsea Berk
Group Planning Director	Annemarie Norris
Planning Director	Karin Santiago
Comms Planning Director	Brian Brydon
Planner	Jaime Chou
Produtora	BBDO Studios
Realizador	Brody Berheisel
Produtor executivo	Andre Rowe Jr
Studio Producer	Luke Butler