Titulo | Epidemic |
Agência | BBDO New York |
Campanha | Epidemic |
Anunciante | Monica Lewinsky / Anti-Bullying |
Marca | Monica Lewinsky / Anti-Bullying |
Data da primeira Transmissão/Publicação | 2019 / 10 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. |
Tipo de Mídia | Viral |
Comprimento | |
Chief Creative Officer | Greg Hahn |
Worldwide Chief Creative Officer | David Lubars |
VP Creative Director | Bianca Guimaraes |
Director criativo | Roberto Danino |
VP Creative Director | Gary du Toit |
VP Creative Director | Lance Vining |
Director assistente criativo | Jim Connolly |
Director of Integrated Production | David Rolfe |
Produtor executivo | Jessica Coccaro |
Executive Producer, Digital | James Young |
Developer | Alex Massicott |
Developer | Nick Russo |
Digital Resource Manager | Jimmy Mcgee |
Brand Strategy | Dexter Blumenthal |
Marketing Project Lead | Crystal Lin |
Produtora | Sanctuary Content |
Realizador | Cole Webley |
DP | Paul Meyers |
Produtor executivo | Preston Lee |
Produtor executivo | Kristen Bedard-Johnson |
Produtor de linha | Noah Thomason |
Empresa de produção | Arcade Edit |
Editor | Paul Martinez |
Assistant Editor | Chris Angel |
Assistant Editor | Jeff Lopus |
Editorial Executive Producer | Sila Soyer |
Editorial Producer | Fanny Cruz |
Telecine | Company 3 |
Colorist | Tom Poole |
Executive Producer, Color | Ashley McKim |
Color Producer | Alexandra Lubrano |
Finishing | Arcade Edit |
Flame Artist | Tristian Wake |
Flame Artist | Mark Popham |
After Effects Artist | Riccardo Sinti |
Música | Human |
Compositor | Sloan Alexander |
Executive Music Producer | James Dean Wells |
Engenheiro de áudio | Sloan Alexander |