Titulo | Did You Know |
Agência | BBDO San Francisco |
Campanha | Did You Know |
Anunciante | Mattel, Inc. |
Marca | Barbie |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Brinquedos e jogos |
Filosofia | In honor of International Women’s Day, Barbie is introducing their “Shero” Collection of dolls on March 8. Likenesses include Nicola Adams, Bindi Irwin, Misty Copeland and Ibtihaj Mohammed. The spot highlights statistics for gender inequality in the workplace with a charming and persuasive delivery by a group of young girls despairing over a lack of female role models. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Chief Creative Officer | David Lubars |
Director executivo criativo | Matt Miller |
Director executivo criativo | Steve Rutter |
ACD | Christina Whalen |
ACD | Andrew Shaffer |
AD | Christina Whalen |
Redator | Andrew Shaffer |
Redator | Taylor Garrett |
Director de arte | Rachael Kelly |
Director Of Integrated Production | Louise Doherty |
Producer | Whitney Ferris |
Editor | Andrea Macarthur |
Editorial Company | Lost Planet |
Produtora | Slim |
Director | Karen Cunningham |
Executive Producer | Tom Weissferdt |