GE - "GE Podcast Theater presents life.af/ter"

BBDO New York

BBDO New York New York, Estados Unidos

7269

Titulo	GE Podcast Theater presents life.af/ter
Agência	BBDO New York
Campanha	GE Podcast Theater presents life.af/ter
Anunciante	GE
Marca	GE
Posted	Novembro 2017
História	When GE launched its Digital Twin Technology, an innovation that clones industrial machines, the brand wondered how to grab the attention of the average person and make its technology relevant. The answer? A science fiction podcast that depicts perhaps the greatest fear of any connected person: what if our data falls into the wrong hands? The story invites listeners to a world where the dead can be reanimated based on every bit of data, imagery and video they’ve ever shared online. Feeling creeped out? Don’t, because GE Digital Twin Technology can protect humanity.
Tipo de Mídia	Interatividade
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Director executivo criativo	Michael Aimette
Director criativo	Daniel Wright
Director criativo	Levi Slavin
Director criativo	Tim Roan
Director criativo	Josh Parschauer
Director criativo	Daniel Burke
Redator	Josh Parschauer
Director de arte	Daniel Burke
Produtor da agência	Joe Croson
Produtor da agência	George Sholley
Produtor da agência	Ian Graetzer
Account Management	Kathryn Browne
Account Management	Lindsey Cash
Account Management	Zandy Fretts
Account Management	Elizabeth Jacobs
Planning Supervisor	Yin Chung
Produtora	Panoply Media
Chief Communications Officer	Andy Bowers