| Titulo | Aunt Edith - 40MIL |
| Agência | BBDO Atlanta |
| Campanha | Aunt Edith: 40MIL |
| Anunciante | Georgia Lottery Corporation |
| Marca | Georgia Lottery |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Lotarias e jogos de sorte |
| História (língua original) | To demonstrate the extent of what’s possible when you play, BBDO created Aunt Edith for the Georgia Lottery, a normal elderly woman with an abnormal dream: to become the newest, oldest face in hip hop. She used her money to self-fund her debut mixtape, produced by Grammy-winning producer, Needlz, and she hired DECON's Jason Goldwatch (Jim Jones, The Roots, Kid Cudi) to direct her music video. Her music video and mixtape, appropriately titled 40 MIL, drop on 10/28, and you can listen on Spotify, Apple Music, and Pandora. |
| Tipo de Mídia | Music Video |
| Comprimento | |
| Agency | BBDO Atlanta |
| Chief Creative Officer | Robin Fitzgerald |
| VP Group Creative Director | Craig Miller |
| VP Creative Director | Derrick Ogilvie |
| Director assistente criativo | Jon Mueller |
| Redator | Dylan Cimo |
| Director de arte | Jordan Sparrow |
| SVP Account Director | Ami Weiner |
| Executivo de contas | Kayla Alderson |
| Produtor executivo | JD Williams |
| Produtora | Decon |
| Realizador | Jason Goldwatch |
| Produtor executivo | Misha Louy |
| Chief Strategy Officer | Mike Lobikis |
| Chefe de produção | Brian Turner |
| Producer | Peter Fitzgerald |
| Director de fotografia | Corey Jennings |
| Director de arte | Neil Dent |
| Empresa de produção | Beast ATL |
| Editor | Merritt Duff |
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