Markus Gut
Creative Director at Publicis Communications Schweiz AG
Zürich, Suíça
TituloLaughter of a Child
Agência
Campanha Spice
Anunciante Phonak
Marca Phonak
PostedNovembro 2011
Sector Empresarial Equipamento médico
Legenda Let the laughter of a child be music to your customers' ears
Filosofia We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. 
Problema The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. 
Tipo de Mídia Imprensa e publicações
Redator
Redator
Director de arte
Director de arte
Fotógrafo
Director executivo criativo
Chief Creative Officer

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