Titulo | Swish of Fabric |
Agência | Wunderman |
Campanha | Spice |
Anunciante | Phonak |
Marca | Phonak |
Posted | Novembro 2011 |
Sector Empresarial | Equipamento médico |
Legenda | Let the swish of fabric be music to your customers' ears |
Filosofia | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
Problema | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
Tipo de Mídia | Imprensa e publicações |
Redator | Samuel Textor |
Redator | Florian Tillmann |
Director de arte | Michael Gallmann |
Director de arte | Silke Heinzelmann |
Fotógrafo | Ted Sabarese |
Director executivo criativo | Roger Ruegger |
Chief Creative Officer | Markus Gut |