Markus Gut
Creative Director at Publicis Communications Schweiz AG
Zürich, Suíça
TituloSwish of Fabric
Agência
Campanha Spice
Anunciante Phonak
Marca Phonak
PostedNovembro 2011
Sector Empresarial Equipamento médico
Legenda Let the swish of fabric be music to your customers' ears
Filosofia We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. 
Problema The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. 
Tipo de Mídia Imprensa e publicações
Redator
Redator
Director de arte
Director de arte
Fotógrafo
Director executivo criativo
Chief Creative Officer

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