Geico - "Washington Crossing the Delaware"

The Martin Agency

The Martin Agency Richmond, Estados Unidos

13262

Marca: Geico
País: Estados Unidos

Anunciante: GEICO

Titulo	Washington Crossing the Delaware
Agência	The Martin Agency
Campanha	Turnpike
Anunciante	GEICO
Marca	Geico
Data da primeira Transmissão/Publicação	2018 / 1
Sector Empresarial	Banca, finanças, lei e seguros
Filosofia	The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Tipo de Mídia	Televisão e Cinema
Comprimento	42 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Marketing Director	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
SVP	Steve Basset
Group Creative Director	Steve Basset
SVP	Sean Riley
Creative Director	Sean Riley
VP	Neel Williams
Creative Director	Neel Williams
Associate Creative Director	Justin Harris
Redator	Ken Marcus
SVP	Brett Alexander
Executive Producer	Brett Alexander
Producer	Brian Fox
Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
VP	Ben Creasey
Account Director	Ben Creasey
Supervisor de conta	Allison Hensley
Supervisor de conta	Jon Glomb
Account Executive	Allie Waller
Project Manager	Karen McEwen Gates
Produtora	RadicalMedia
Produtora	LLC
Director	Steve Miller
Executive Producer	Gregg Carlesimo
Produtor executivo	Frank Scherma
Chefe de produção	Cathy Dunn
Producer	Barbara Benson
Production Supervisor	Ted Liotopoulos
1st AD	Brian Stevens
Where was the spot shot?	Burbank CA
Pós-produção	MackCut and The Mill – New York