The Own the Sky marketing launch is an innovative multi-platform campaign featuring never-been-seen experiences in the digital space, content-rich interactive online creative and traditional media in print and TV.
Filosofia
The Manufacturers Suggested Retail Price (MSRP) is $43,850 for the G37 Convertible and $43,900 for the G37 Convertible Sport 6MT.
Problema
The first-ever G Convertible features a 3-piece power retractable hardtop engineered to deliver styling that looks as good with the top up as down. The exclusive convertible-focused interior offers standard leather-appointed seats and is available with a Bose Open Air Sound System with Bose front seat personal speakers, climate-controlled front seats with heating and cooling feature, and an Advanced Climate Control System that not only adjusts fan speed in accordance to top position and vehicle speed, but actively cleans the air when the top is closed. The new G Convertible comes equipped with a standard 325-horsepower 3.7-liter V6, backed by a choice of a 7-speed automatic transmission with available magnesium paddle shifters or a responsive close-ratio 6-speed manual transmission offering buyers the same high levels of performance as the G37 Sedan and G37 Coupe, along with the wide-open exhilaration of top-down driving.