Titulo | Fighting Blind |
Agência | T&Pm |
Campanha | Blind Fighter |
Anunciante | iD Mobile |
Marca | iD Mobile |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Serviços de telecomunicações |
História | In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’” Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.” Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” |
Filosofia | In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. |
Tipo de Mídia | Viral |
Comprimento | |
Auditivo | Scramble |
Creative Partner | Micky Tudor |
Director criativo | Dan Watts |
Director criativo | Danny Hunt |
Equipa criativa | Carl Storey |
Planeador | Matt Nixon |
Produtor | Adam Henderson |
Diretor dos Negócios | Sam Lewis |
Director de contas | Eliza Sloss |
Produtora | Carbon Digital |
Produtor | Nazneen Hosenie |
Production Assistant | Tom Katter |
Realizador | Simon Frost |
Realizador | Ben Hanson |
Director de fotografia | Phil Thomas |
Animação | Thomas Brady |
Animação | Kerry Akif |
Animação | Riaz Farooq |
Colorist | Simon Pearson |
Senior Sound Designer | Ollie Usher |
Sound Designer | Russell Bradley |
Agência de Mídia | Blue449 |
Planejador de Mídia | Charlotte Clayton |
Planejador de Mídia | Emma Putnam |
Social Content Agency | AllTogetherNow |
Social Content Planner | James Chanter |
Social Content Account Manager | Ella Clay |