Micky Tudor
Joint ECD, UK at T&Pm
London, Reino Unido
TituloFighting Blind
Agência
Campanha Blind Fighter
Anunciante iD Mobile
Marca iD Mobile
Data da primeira Transmissão/Publicação 2016 / 8
Sector Empresarial Serviços de telecomunicações
História In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’”
Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.”
Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” 
Filosofia In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. 
Tipo de Mídia Viral
Comprimento
Auditivo
Creative Partner
Director criativo
Director criativo
Equipa criativa
Planeador
Produtor
Diretor dos Negócios
Director de contas
Produtora
Produtor
Production Assistant
Realizador
Realizador
Director de fotografia
Animação
Animação
Animação
Colorist
Senior Sound Designer
Sound Designer
Agência de Mídia Blue449
Planejador de Mídia
Planejador de Mídia
Social Content Agency
Social Content Planner
Social Content Account Manager

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