| Titulo | The Handbag |
| Titulo (língua original) | Le Sac à Main |
| Agência |
DDB Paris
|
| Campanha |
Lupo VW
|
| Anunciante |
Volkswagen
|
| Marca |
Volkswagen
|
| Data da primeira Transmissão/Publicação |
2001 / 10
|
| Produto |
Lupo
|
| Sector Empresarial | Automóveis
|
| Legenda | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Legenda (língua original) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| História | We can see a broken pen designed as a luxury one. And the result on a handbag. |
| Filosofia | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Problema | How to solve the high price positioning of the car? |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | França |
| Director criativo |
Sylvain Guyomard
|
| Director assistente criativo |
Jocelyn Devaux
|
| Redator |
Olivier Apers
|
| Director de arte |
Hugues Pinguet
|
| Director de fotografia |
Diego Alborghetti
|
