World ParaAthletics Championships and IAAF World Championships - "The Race Is On"

BBH Sport London, Reino Unido

8664

Marca: World ParaAthletics Championships and IAAF World Championships
País: Reino Unido

Anunciante: London 2017 & IAAF World Championships

Titulo	The Race Is On
Agência	BBH Sport
Campanha	The Race Is On
Anunciante	London 2017 & IAAF World Championships
Marca	World ParaAthletics Championships and IAAF World Championships
Data da primeira Transmissão/Publicação	2016 / 8
Sector Empresarial	Equipamentos desportivos, eventos desportivos
História	The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012.
Filosofia	The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London
Tipo de Mídia	Televisão
Comprimento	83 seconds
Produtora	The Sweet Shop
Empresa de produção	Tenthree
Pós-produção	Framestore
Som	Factory Studios
Actor/celebridade	Paula Radcliffe
Director de publicidade	Heather Reading
Managing Partner	Luisa Fernandez
Equipa criativa	Claire Stokes
Equipa criativa	Maria Sousa Machado
Director criativo	Matt Moreland
Director criativo	Chris Clarke
Director executivo criativo	Ewan Paterson
Diretor de Estratégia	Darius Karbassioun
Business Leader	Luisa Fernandez
Director de contas	Aymara Blanco
Realizador	Mark Albiston
Editor	Billy Mead
Produtor executivo	Justin Edmund-White