| Titulo | Cops |
| Agência | DDB Berlin |
| Campanha | Volkswagen British Campaigns |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Novembro 2003 |
| Produto | Polo |
| Sector Empresarial | Automóveis pequenos e compactos |
| Legenda | Small but tough. Polo |
| Filosofia | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
| Problema | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Resultado | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Alemanha, Reino Unido |
| Director criativo | Jeremy Craigen |
| Director criativo | Ewan Paterson |
| Director de arte | Dylan Harrison |
| Redator | Dylan Harrison |
| Redator | Simon Veksner |
| Director de arte | Nick Allsop |
| Tipógrafo | Kevin Clarke |
| Fotógrafo | Paul Murphy |
| Director criativo | Nick Allsop |
| Director criativo | Simon Veskner |
| Director criativo | Dylan Harrison |
| Director criativo | Feargal Ballance |
| Director de arte | Feargal Ballance |
| Redator | Feargal Ballance |
| Account Manager | Martyn Farmer |
| Worldwide Account Manager | Martyn Farmer |
| Account Manager | Jason Lusty |
| International Account Manager | Jason Lusty |
| Planeador | Hannah Wren |
| Planner International | José Luis Ramirez |
| Director de publicidade | Martina Berg |
| Head of Advertising International | Martina Berg |
| Director de publicidade | Achim Glokowski |
| Coordination Advertising International | Achim Glokowski |
More Work
SEE ALLPlease Axe Responsibly
- MARCA:
- Axe
- AGÊNCIA:
- MullenLowe UK
Speed Painting
- MARCA:
- Western Union
- AGÊNCIA:
- BBH
Western Union x Liverpool FC
- MARCA:
- Western Union
- AGÊNCIA:
- BBH
King Andrew
- MARCA:
- Under Armour
- AGÊNCIA:
- BBH Sport
The Pleasure of Shouting
- MARCA:
- Lawn Tennis Association
- AGÊNCIA:
- BBH
The Sweet Sweaty Smell of Success
- MARCA:
- Lawn Tennis Association
- AGÊNCIA:
- BBH