| Titulo | Safari Park |
| Agência | adam&eveDDB |
| Campanha | Volkswagen Passat Launch 2001 |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Julho 2001 |
| Produto | Passat |
| Sector Empresarial | Automóveis |
| Legenda | The beautifully crafted new Passat. You'll want to keep it that way. |
| Filosofia | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Partizan London |
| Director de arte | Ewan Paterson |
| Redator | Ewan Paterson |
| Director de arte | Rob Jack |
| Redator | Rob Jack |
| Produtor da agência | Howard Spivey |
| Realizador | Rocky Morton |
| Director de media | Steve Edwards |
| Planeador estratégico | James Hillhouse |
| Director de contas | Jon King |
| Director criativo | Ewan Paterson |
| Director criativo | Rob Jack |
| Director criativo | Chris Barraclough |
| Director de arte | Phil Bucknell |
| Director de arte | Dan MacDonald |
| Director criativo | Sam Ball |
| Director de publicidade | Andrew Coombe |
| Director criativo | Dave Bedwood |
| Director de arte | Cosmo Sarson |
| Director de arte | James Jakob |
More Work
SEE ALLPlease Axe Responsibly
- MARCA:
- Axe
- AGÊNCIA:
- MullenLowe UK
Speed Painting
- MARCA:
- Western Union
- AGÊNCIA:
- BBH
Western Union x Liverpool FC
- MARCA:
- Western Union
- AGÊNCIA:
- BBH
King Andrew
- MARCA:
- Under Armour
- AGÊNCIA:
- BBH Sport
The Pleasure of Shouting
- MARCA:
- Lawn Tennis Association
- AGÊNCIA:
- BBH
The Sweet Sweaty Smell of Success
- MARCA:
- Lawn Tennis Association
- AGÊNCIA:
- BBH